• Login
    View Item 
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Scholarly CommonsCommunitiesTitleAuthorsIssue DateSubmit DateSubjectsThis CollectionTitleAuthorsIssue DateSubmit DateSubjects

    My Account

    LoginRegister

    About

    AboutCreative CommonsAugusta University LibrariesUSG Copyright Policy

    Statistics

    Display statistics

    Marketing hospital based obstetrical services : the degree of involvement among nurse executives

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Watford_Deborah_MS_1987.pdf
    Size:
    3.146Mb
    Format:
    PDF
    Download
    Authors
    Watford, Deborah L.
    Issue Date
    1987-04
    URI

    http://hdl.handle.net/10675.2/622636
    
    Metadata
    Show full item record
    Abstract
    The purpose of this study was to determine the degree of involvement among obstetrical nurse executives in marketing hospital-based obstetrical (OB) services. A descriptive nonexperimental design was.used. The "Obstetrical Services Marketing Activity Survey" (OSMAS) and a "General Data Questionnaire" (GDQ) were administered to 90 Directors of Nursing (DONs) for OB Services and 90 Labor and Delivery Head Nurses (LDHNs) in 90 hospitals located in three southern states. The OSMAS was adapted for obstetrical services from an original, unpublished tool entitled "Emergency Services Marketing Activity Survey" (Byrd, 1986). Responses were received from 26 DONs and 23 LDHNs, representing a 27% return rate. On a scale of one to seven, marketing involvement was arbitrarily divided into three categories: 1.0 to .2.9 wa$ designated as a low level of involvement; 3.0 to 4.9 was designated as a moderate level of involve.ment; and 5. 0 to 7. 0 was designated as a high level of inv.olvement. The results of this study indicated that OB nurse executives overall were involved in marketing at the moderate level (4.86 mean). !-Test analysis revealed no significant differences at the .05.level in the degree of involvement bet~een LDHNs and DONs in marketing OB servic_es. Through descriptive analysis, it wa~ found that the health care industry, P.ar~icularly OB.services, is competitive in nature. It was concluded that OB nurse executives are becoming more involved in marketing their hospital-based OB departments~ yet they are not educationally prepared to engage in marketing activities.
    Affiliation
    Master of Science
    Collections
    Theses and Dissertations

    entitlement

     
    DSpace software (copyright © 2002 - 2021)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.