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dc.contributor.authorMondeddu, Sheena
dc.contributor.authorThulluri, Lakshmi
dc.contributor.authorDojack, Amanda
dc.date.accessioned2018-02-12T17:19:35Z
dc.date.available2018-02-12T17:19:35Z
dc.date.issued2018-02-12
dc.date.submitted08-JAN-2018 04:39PM
dc.identifier.urihttp://hdl.handle.net/10675.2/621735
dc.descriptionPresentation given at the 19th Annual Phi Kappa Phi Student Research and Fine Arts Conferenceen
dc.description.abstractAnaspectofhealthcarethatmany professionsdo notconsider is thelack ofattention towardsphysical therapy.Thereis a large amountofimportancegiven tophysical medication, butpatientstendtooverlook theimportanceofstickingtophysical routinestoaid theirprogress. Ourpresentationfocuseson easy and effectivemethodstoincreaseinterestand engagementin thefieldofphysical therapy,using social media marketingcampaign.Webreak down our strategyintothreekey components.First,ourgoal is tomake individuals more familiarwiththe jargon relatedtothefieldbecause theless theyunderstand,themore likely theyare togive up. Second,we intendtoshow themthepossible risks associatedwithnotadhering tophysical therapytonudge themtomake a change in theirlifestyles.Finally,we also came up with differentstrategiesfordifferentage groups in order toefficientlycatertoall possible audiences.
dc.subjectMedical Humanitiesen
dc.subjectPhysical Therapyen
dc.subjectAdherenceen
dc.titleEncouraging Health Literacy and Adherence to Physical Therapy Programsen
dc.typeOral Presentationen
dc.contributor.departmentDepartment of Biochemistry and Molecular Biologyen
dc.contributor.departmentDepartment of Kinesiology and Health Scienceen
dc.contributor.sponsorHayward, Pamelaen
dc.contributor.sponsorDepartment of Communicationen
dc.contributor.sponsorHarris-Parker, Annaen
dc.contributor.sponsorDepartment of English and Foreign Languagesen
dc.contributor.affiliationAugusta Universityen
html.description.abstractAnaspectofhealthcarethatmany professionsdo notconsider is thelack ofattention towardsphysical therapy.Thereis a large amountofimportancegiven tophysical medication, butpatientstendtooverlook theimportanceofstickingtophysical routinestoaid theirprogress. Ourpresentationfocuseson easy and effectivemethodstoincreaseinterestand engagementin thefieldofphysical therapy,using social media marketingcampaign.Webreak down our strategyintothreekey components.First,ourgoal is tomake individuals more familiarwiththe jargon relatedtothefieldbecause theless theyunderstand,themore likely theyare togive up. Second,we intendtoshow themthepossible risks associatedwithnotadhering tophysical therapytonudge themtomake a change in theirlifestyles.Finally,we also came up with differentstrategiesfordifferentage groups in order toefficientlycatertoall possible audiences.


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