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    • 19th Annual PKP Student Research and Fine Arts Conference: Oral Symposia III
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    • Conferences, Workshops, Lecture Series, and Symposiums
    • Phi Kappa Phi Student Research and Fine Arts Conference
    • 19th Annual Phi Kappa Phi Student Research and Fine Arts Conference (2018)
    • 19th Annual PKP Student Research and Fine Arts Conference: Oral Symposia III
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    Encouraging Health Literacy and Adherence to Physical Therapy Programs

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    Authors
    Mondeddu, Sheena
    Thulluri, Lakshmi
    Dojack, Amanda
    Issue Date
    2018-02-12
    URI
    http://hdl.handle.net/10675.2/621735
    
    Metadata
    Show full item record
    Abstract
    Anaspectofhealthcarethatmany professionsdo notconsider is thelack ofattention towardsphysical therapy.Thereis a large amountofimportancegiven tophysical medication, butpatientstendtooverlook theimportanceofstickingtophysical routinestoaid theirprogress. Ourpresentationfocuseson easy and effectivemethodstoincreaseinterestand engagementin thefieldofphysical therapy,using social media marketingcampaign.Webreak down our strategyintothreekey components.First,ourgoal is tomake individuals more familiarwiththe jargon relatedtothefieldbecause theless theyunderstand,themore likely theyare togive up. Second,we intendtoshow themthepossible risks associatedwithnotadhering tophysical therapytonudge themtomake a change in theirlifestyles.Finally,we also came up with differentstrategiesfordifferentage groups in order toefficientlycatertoall possible audiences.
    Affiliation
    Department of Biochemistry and Molecular Biology
    Department of Kinesiology and Health Science
    Description
    Presentation given at the 19th Annual Phi Kappa Phi Student Research and Fine Arts Conference
    Collections
    19th Annual PKP Student Research and Fine Arts Conference: Oral Symposia III

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