Encouraging Health Literacy and Adherence to Physical Therapy Programs

Abstract

Anaspectofhealthcarethatmany professionsdo notconsider is thelack ofattention towardsphysical therapy.Thereis a large amountofimportancegiven tophysical medication, butpatientstendtooverlook theimportanceofstickingtophysical routinestoaid theirprogress. Ourpresentationfocuseson easy and effectivemethodstoincreaseinterestand engagementin thefieldofphysical therapy,using social media marketingcampaign.Webreak down our strategyintothreekey components.First,ourgoal is tomake individuals more familiarwiththe jargon relatedtothefieldbecause theless theyunderstand,themore likely theyare togive up. Second,we intendtoshow themthepossible risks associatedwithnotadhering tophysical therapytonudge themtomake a change in theirlifestyles.Finally,we also came up with differentstrategiesfordifferentage groups in order toefficientlycatertoall possible audiences.