• Effect of Food Labeling, Weight Consciousness, and Gender on Eating Behavior

      Kelley, Johnna; College of Science and Mathematics; Widner, Sabina; Center for Undergraduate Research and Scholarship; Department of Psychological Sciences; College of Science and Mathematics (2015-04-17)
      What, and how much, people eat can play an important role in weight control and health management. The purpose of this study is to test several aspects of the Food Choice Process Model (Furst, Connors, Bisogni, Sobal, & Falk, 1996), which proposes that food choice involves multiple global factors that vary in their degree of influence and interaction. Specifically we seek to examine the effects of food labeling, weight consciousness, and gender on food consumption and the perceptions of the taste and healthfulness of a granola bar. We hypothesize that individuals who are high in weight consciousness will eat more of a “healthy” granola bar than of a “gourmet” granola bar, individuals who are high in weight consciousness and receive a “healthy” granola bar will eat less than those who are low in weight consciousness and receive a “healthy” granola bar, and individuals who are high in weight consciousness and receive a “healthy” granola bar will eat less than those who are low in weight consciousness and receive a “healthy” granola bar. In order to gather data, participants were asked to take part in a market research study in which they tasted and rated a granola bar product on aspects including taste and healthfulness. Data collection began in fall semester and data analysis should be completed by the end of March. We hope that our data will contribute to a better understanding of what influences people’s healthy (or unhealthy) food choices.
    • The Effect of Food Labeling, Weight Consciousness, and Gender on Eating Behavior

      Kelley, Johnna; Department of Biological Sciences (Augusta University, 2015-05)
      As stated previously, understanding more about what influences people’s healthy (or unhealthy) choices is key to learning how to influence decision making in a positive way. What, and how much, people eat can play an important role in weight control and health management. While there is some research on the role that gender plays in the perception of the healthiness of food, research that examines both gender and the effect that food labeling has on eating behavior is limited. Often, studies that examine the effect of food labeling tend to only recruit female participants, which reduces the generalizability of the results. The purpose of this study will be to examine the effects of food labeling, weight consciousness, and gender on food consumption and the perceptions of the taste and healthfulness of a food product. Our hypotheses are as follows: (1) There will be an interaction between weight consciousness and product type, such that those who are high in weight consciousness will eat more of a “healthy” granola bar than of a “gourmet” granola bar; (2) Individuals who are high in weight consciousness and receive a “healthy” granola bar will eat less than those who are low in weight consciousness and receive a “healthy” granola bar; (3) Those who receive a “healthy” granola bar will eat more; (4) men will eat more than women; and (5) There will be an interaction effect between gender and granola bar labeling type, such that women will eat less in the “gourmet” granola bar condition than men. Based on the literature review, no other specific outcomes are proposed for the three other possible predictions.