Hdl Handle:
http://hdl.handle.net/10675.2/621398
Title:
Adapting a physical activity intervention for youth in a rural area: A case study
Authors:
Alfonso, Moya L.; Golquitt, Gavin; Walker, Ashley; Gupta, Akrati
Abstract:
Background: Physical activity offers children and youth many well-documented positive effects on health. The present study adapted a community-based prevention marketing campaign (CBPM), VERBTM Summer Scorecard (VSS) to promote physical activity among minority youth in rural, southeast Georgia. The purpose of this paper is to describe the adaptation process, emphasizing methods used and lessons learned. Methods: A qualitative study design was used to identify social marketing concepts that informed program adaptation, including two focus groups with 12 children and two focus groups with 14 parents. Qualitative thematic data analysis was used to analyze formative research. The adapted program was implemented for three summers, from 2012 through 2014. A case study of program implementation and lessons learned is provided. Results: Formative research results suggested two changes to VSS that would be required for the program to work in this rural community - a focus on parent-child activities instead of a sole focus on youth and changes to the Scorecard that was used to track physical activity. Over the course of three years of implementation, several lessons were learned about university community partnerships (e.g., the need for a balance of power), having a program champion, and program evaluation. Conclusions: Rural communities are a unique context, with barriers to health promotion efforts that serve to contribute to negative health behaviors and resistance to change. The limited capacity of rural communities to address physical activity makes these barriers difficult to overcome, even during implementation of evidence-based practices.
Affiliation:
Department of Community Health Behavior and Education, Jiann-Ping Hsu College of Public Health, Georgia Southern University, School of Health and Kinesiology, College of Health and Human Sciences, Georgia Southern University
Citation:
Alfonso, M. L., Golquitt, G., Walker, A., Gupta, A. (2016). Adapting a physical activity intervention for youth in a rural area: A case study. Journal of the Georgia Public Health Association, 5(3), 204-211
Publisher:
Georgia Public Health Association
Journal:
Journal of the Georgia Public Health Association
Issue Date:
2016
URI:
http://hdl.handle.net/10675.2/621398
Additional Links:
http://www.gapha.org/jgpha/jgpha-archives/; http://www.gapha.org/jgpha-vol-5-no-3/; http://www.gapha.org/wp-content/uploads/2016/03/204-211-Adapting-a-physical-activity.pdf
Type:
Article
Language:
en_US
Sponsors:
Georgia Health Foundation, The Child Heath Coalition, The Jiann-Ping Hsu College of Public Health, Wal-Mart
Appears in Collections:
jGPHA Volume 5, Number 3 (2016)

Full metadata record

DC FieldValue Language
dc.contributor.authorAlfonso, Moya L.en
dc.contributor.authorGolquitt, Gavinen
dc.contributor.authorWalker, Ashleyen
dc.contributor.authorGupta, Akratien
dc.date.accessioned2017-04-27T18:30:53Z-
dc.date.available2017-04-27T18:30:53Z-
dc.date.issued2016-
dc.identifier.citationAlfonso, M. L., Golquitt, G., Walker, A., Gupta, A. (2016). Adapting a physical activity intervention for youth in a rural area: A case study. Journal of the Georgia Public Health Association, 5(3), 204-211en
dc.identifier.urihttp://hdl.handle.net/10675.2/621398-
dc.description.abstractBackground: Physical activity offers children and youth many well-documented positive effects on health. The present study adapted a community-based prevention marketing campaign (CBPM), VERBTM Summer Scorecard (VSS) to promote physical activity among minority youth in rural, southeast Georgia. The purpose of this paper is to describe the adaptation process, emphasizing methods used and lessons learned. Methods: A qualitative study design was used to identify social marketing concepts that informed program adaptation, including two focus groups with 12 children and two focus groups with 14 parents. Qualitative thematic data analysis was used to analyze formative research. The adapted program was implemented for three summers, from 2012 through 2014. A case study of program implementation and lessons learned is provided. Results: Formative research results suggested two changes to VSS that would be required for the program to work in this rural community - a focus on parent-child activities instead of a sole focus on youth and changes to the Scorecard that was used to track physical activity. Over the course of three years of implementation, several lessons were learned about university community partnerships (e.g., the need for a balance of power), having a program champion, and program evaluation. Conclusions: Rural communities are a unique context, with barriers to health promotion efforts that serve to contribute to negative health behaviors and resistance to change. The limited capacity of rural communities to address physical activity makes these barriers difficult to overcome, even during implementation of evidence-based practices.en
dc.description.sponsorshipGeorgia Health Foundation, The Child Heath Coalition, The Jiann-Ping Hsu College of Public Health, Wal-Marten
dc.language.isoen_USen
dc.publisherGeorgia Public Health Associationen
dc.relation.urlhttp://www.gapha.org/jgpha/jgpha-archives/en
dc.relation.urlhttp://www.gapha.org/jgpha-vol-5-no-3/en
dc.relation.urlhttp://www.gapha.org/wp-content/uploads/2016/03/204-211-Adapting-a-physical-activity.pdfen
dc.subjectAdolescenten
dc.subjectObesityen
dc.subjectRural populationen
dc.subjectHealth Promotionen
dc.subjectGeorgiaen
dc.titleAdapting a physical activity intervention for youth in a rural area: A case studyen_US
dc.typeArticleen
dc.contributor.departmentDepartment of Community Health Behavior and Education, Jiann-Ping Hsu College of Public Health, Georgia Southern University, School of Health and Kinesiology, College of Health and Human Sciences, Georgia Southern Universityen
dc.identifier.journalJournal of the Georgia Public Health Associationen
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