The Effect of Food Labeling, Weight Consciousness, and Gender on Eating Behavior

Hdl Handle:
http://hdl.handle.net/10675.2/579466
Title:
The Effect of Food Labeling, Weight Consciousness, and Gender on Eating Behavior
Authors:
Kelley, Johnna
Abstract:
As stated previously, understanding more about what influences people’s healthy (or unhealthy) choices is key to learning how to influence decision making in a positive way. What, and how much, people eat can play an important role in weight control and health management. While there is some research on the role that gender plays in the perception of the healthiness of food, research that examines both gender and the effect that food labeling has on eating behavior is limited. Often, studies that examine the effect of food labeling tend to only recruit female participants, which reduces the generalizability of the results. The purpose of this study will be to examine the effects of food labeling, weight consciousness, and gender on food consumption and the perceptions of the taste and healthfulness of a food product. Our hypotheses are as follows: (1) There will be an interaction between weight consciousness and product type, such that those who are high in weight consciousness will eat more of a “healthy” granola bar than of a “gourmet” granola bar; (2) Individuals who are high in weight consciousness and receive a “healthy” granola bar will eat less than those who are low in weight consciousness and receive a “healthy” granola bar; (3) Those who receive a “healthy” granola bar will eat more; (4) men will eat more than women; and (5) There will be an interaction effect between gender and granola bar labeling type, such that women will eat less in the “gourmet” granola bar condition than men. Based on the literature review, no other specific outcomes are proposed for the three other possible predictions.
Affiliation:
Department of Psychological Sciences
Issue Date:
May-2015
URI:
http://hdl.handle.net/10675.2/579466
Type:
Thesis
Language:
en_US
Series/Report no.:
Spring; 2015
Appears in Collections:
Honors Program Theses

Full metadata record

DC FieldValue Language
dc.contributor.authorKelley, Johnnaen
dc.date.accessioned2015-10-07T20:37:55Zen
dc.date.available2015-10-07T20:37:55Zen
dc.date.issued2015-05en
dc.identifier.urihttp://hdl.handle.net/10675.2/579466en
dc.description.abstractAs stated previously, understanding more about what influences people’s healthy (or unhealthy) choices is key to learning how to influence decision making in a positive way. What, and how much, people eat can play an important role in weight control and health management. While there is some research on the role that gender plays in the perception of the healthiness of food, research that examines both gender and the effect that food labeling has on eating behavior is limited. Often, studies that examine the effect of food labeling tend to only recruit female participants, which reduces the generalizability of the results. The purpose of this study will be to examine the effects of food labeling, weight consciousness, and gender on food consumption and the perceptions of the taste and healthfulness of a food product. Our hypotheses are as follows: (1) There will be an interaction between weight consciousness and product type, such that those who are high in weight consciousness will eat more of a “healthy” granola bar than of a “gourmet” granola bar; (2) Individuals who are high in weight consciousness and receive a “healthy” granola bar will eat less than those who are low in weight consciousness and receive a “healthy” granola bar; (3) Those who receive a “healthy” granola bar will eat more; (4) men will eat more than women; and (5) There will be an interaction effect between gender and granola bar labeling type, such that women will eat less in the “gourmet” granola bar condition than men. Based on the literature review, no other specific outcomes are proposed for the three other possible predictions.en
dc.language.isoen_USen
dc.relation.ispartofseriesSpringen
dc.relation.ispartofseries2015en
dc.rightsCopyright protected. Unauthorized reproduction or use beyond the exceptions granted by the Fair Use clause of U.S. Copyright law may violate federal law.en
dc.subjectfood labelingen
dc.subjectChoice Behavioren
dc.subjectFeeding Behavioren
dc.subjectGenderen
dc.titleThe Effect of Food Labeling, Weight Consciousness, and Gender on Eating Behavioren_US
dc.typeThesisen
dc.contributor.departmentDepartment of Psychological Sciencesen
dc.description.advisorWidner, Sabrinaen
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