Communications & Marketing
The Division of Communications & Marketing (DCM) develops and executes a comprehensive communications and marketing plan for the institution and provides support to departments and units to ensure communications are consistent and effective as we bolster the institution’s reputation and brand. More information about DCM can be found at http://www.augusta.edu/dcm/ .
All items in the repository are protected by copyright; they may be used for educational purposes with proper attribution. All other uses require the author's permission.
Collections in this community
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Transformation GRU: The Journey [2]
Papers, articles and presentations documenting the strategies, tactics, and lessons learned through the integration/consolidation process that created GRU: July 2010-present.
Recent Submissions
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Consolidation: A Tale of Two LibrariesThis paper describes the initiating action, planning, adaptations, and official conclusion of a one-year consolidation of a professional health-sciences library with a largely commuter-student undergraduate liberal arts library, during the consolidation of their corresponding universities. Ties existed between some university programs, such as nursing, but the cultures of the two universities differed. The structure established to handle the consolidation allowed effective communication and cooperative development of policies and processes. Reaccreditation efforts also required extensive work to reflect the new university. Crucial lessons were learned from the intensive effort.